Putting your artwork up for rent? That sounds crazy right? Wrong. 'Renting' your artwork to another business - or 'licensing', as we call at Relevant - is an extremely common method of making money and gaining exposure for illustrators. When you license your artwork, you give permission to a third party company, such as an agency, to use your design on products in exchange for payment, whether this be via royalties or a flat fee. It's a fantastic way of getting your art into the world, without having to worry about manufacture. But is art licensing for you? If you're unsure, then we've tried to answer some common questions in this blog post.
Do I need an agent to license my artwork?
In short no, but it can make your life a whole lot easier if you have one. This is because agencies already have built up strong connections with other companies, so can easily put you in contact with retailers who they think you'd be a good fit for. With an agent, your opening up the possibilties and increasing the chances of you securing a deal. Good agencies already have excellent raport with their clients, and their clients will often make their agency their first port of call when it comes to sourcing a new illustrator for a project.
Whilst agencies typically take commission from any introductions, you don't have to spend hours trying to find the contact details of industry buyers and sending cold emails in the hope for a reponse.
What are the benefits of licensing my artwork?
There are so many! The key one being licensing allows you to have more freedom. Simply build up a library of artwork and allow the customer to choose from what's readily available. Rather than having to create custom pieces for each new client, you've got a portfolio ready to go that is a true reflection of yourself - and one that keeps expanding with every new drawing. License your artwork and watch the royalties roll in, whilst you spend time doing what you enjoy most, without pressure; more illustrating!
How many designs do I need in my portfolio?
How long is a piece of string? It's a good idea to have a strong portfolio of designs so that you're more likely to have something that fits a brief, however you don't have to have thousands of designs to appeal to a buyer. The key is having a considered, consistent portfolio that really demonstrates your skills as an illustrator. It also depends on the type of client you're aiming to work with. When pitching to greeting card retailers, buyers often ask for about 20 or so best selling designs, with at least 50 designs in total the the range, around half of which are birthday. If you don't have information on what's a best-seller, don't worry though! You can always ask your agent for advice on what their clients typically look for.
What should my portfolio consist of?
It's very important to have a consistent portfolio. Too often, we get submissions from people who's artwork is all over the place, and were left confused about their 'style'. If you're not quite there in terms of style, then take some time to explore as an illustrator. Consider taking some online courses; Skillshare is a great resource.
At Relevant, we're about giving illustrators visibility and getting their designs into the real world - so we're always happy to offer advice to anyone who asks. Just pop us an email!
Can I apply to have Relevant as my agent?
Absolutely you can, and we'd love to hear from you. If your artwork is fun, lightheated and youthful, with a strong, illustration-led style, then you could be just what we're looking for. If you've looked at our portfolio and you think your artwork is a good fit, then get in touch using the contact form on the homepage.
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